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Showing posts with the label Banking

NPCI says no charges on UPI Transactions

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National Payments Corporation of India (NPCI) said that the news about UPI transactions being charged from January 1, 2021 is incorrect and has requested everyone not to fall prey to such incorrect information. NPCI has urged all the customers to not believe in such stories and continue to perform uninterrupted and convenient UPI transactions.

Bank of Baroda launches maiden New Year ad campaign ‘Ek Forever Rishta’

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Bank of Baroda, India's third largest Public Sector Bank, believes in having customers and their convenience as the brand philosophy and building on this ideology, the bank has launched a new campaign  'Ek Forever Rishta’  as an attempt to wish upon its customers a New Year filled with hope & optimism. The bank has launched an impactful series of ads that reiterate ‘Ek Forever Rishta’ among its audience across the country in 10 different languages. The objective of the campaign is to create brand awareness among the prospective customers, integrated with the product offerings. The bank desires to convey that they are always by customers’ side and want to support them in realizing their dreams with the help of their wide product range and one of the best-in-class offers. Explaining the thought behind the campaign,  Mr. Purshotam, Chief General Manager – Retail Liabilities, Wealth Management Services, Marketing, Demat & NRI Business  said, “We have always been there as a

HDFC Bank’s Ravi Santhanam in Forbes List of World’s Most Influential CMOs

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Chennai :   Ravi Santhanam, Chief Marketing Officer (CMO), HDFC Bank has been recognised in the  Forbes list of 'The World’s Most Influential CMOs ’. Ranked at Number 39, he is the only CMO of an Indian company to be featured in the illustrious list which includes marketing heads of Apple, BMW, Lego, Adobe, Microsoft, P&G among others. This is the 8th edition of this annual list released by Forbes with research partners Sprinklr and LinkedIn. This year, 427 global CMOs were eligible for consideration. It is generated using data from news reports, websites and social networks to measure influence. In its editorial, Forbes writes, " Santhanam is a marketing leader who prioritizes personalized and relevant customer experience and believes that machine learning and data science are critical tools for marketers; he expressed so in a recent blog. And he led the Indian bank's response to the coronavirus outbreak, launching the # HDFCBankSafetyGrid  campaign to help pe