New Zealand Trade and Enterprise Collaborates With Big Basket to Offer Premium New Zealand Products to Indian Consumers
New Delhi, Delhi, India: The New Zealand government’s international business development agency, New Zealand Trade and Enterprise, strengthened its economic relations with India today as they announced that several New Zealand businesses would be expanding their offer of premium products to shoppers across India. Through the launch of the ‘Made with Care’ campaign and an e-commerce partnership with Big Basket, New Zealand Trade and Enterprise (NZTE) aims to make New Zealand’s premium and high-end F&B, grocery, dairy, and retail-products more accessible to Indian consumers. The products would be available for consumption in partnership with Big Basket, India’s leading online grocery store. As a part of this expansion strategy, product offerings of these NZ brands will become accessible across several new cities in the Indian market. The marketing campaign will highlight how New Zealand food producers and businesses grow and produce food that is “Made with Care”. The partnership wi