Adani Wilmar buys popular rice brand Kohinoor to strengthen leadership in the rice, food business
Adani Wilmar Limited (AWL), one of the largest and fastest growing packaged food FMCG companies in India offering a wide array of consumer products, on Tuesday announced the acquisition of several brands, including the renowned Kohinoor Brand – domestic (India region) from McCormick Switzerland GMBH for an undisclosed amount. In essence, the acquisition would give AWL exclusive rights over the brand ‘Kohinoor’ basmati rice along with ‘Ready to Cook’, ‘Ready to Eat’ curries and meals portfolio under the Kohinoor Brand umbrella in India. The addition of Kohinoor’s domestic Brand Portfolio strengthens Adani Wilmar’s leadership position in the food FMCG category by augmenting a strong product basket with premium brand along with potential to scale value added products. It also leverages the reach of Kohinoor brand to drive synergies for AWL across geographies and complements the reach of its flagship brand ‘Fortune’ in the food FMCG domain. The acquisition will fuel the next level of growt